Selected engagements

Operators we've built infrastructure for.

A selection of the work, across coaching, contracting, services, and B2B. The metrics shown are illustrative of the engagement structure; full case write-ups are shared during the call.

High-ticket coaching

The calendar-to-close rebuild.

An eight-figure coaching brand was filling a calendar that didn't convert. We rebuilt the qualification pre-call, instrumented the show-rate measurement, and re-architected the sales handoff. Show-rates doubled within ninety days; close-rates lifted forty percent without touching the closer's script.

2.3× Show-rate lift
+40% Close-rate lift
$0 Added ad spend
90d Time to result
Construction · contracting

Recovering visibility on $400K of spend.

A regional contracting operator was running six-figure monthly spend without source-of-truth attribution. We rebuilt the tracking layer end-to-end, CAPI, server-side events, UTM hygiene, CRM ingestion, and surfaced $400K of previously invisible pipeline contribution in one quarter.

$400K Spend visibility recovered
−62% Wasted spend identified
1Q Time to source-of-truth
3.1× Pipeline-to-spend ratio
B2B services

A creative cadence that killed fatigue.

The account was on a six-month plateau, winners burned out faster than they could be replaced. We productized the creative cadence: weekly cycles, hook taxonomy, named variant frameworks. Blended CPM fell by nearly half in six months; the calendar was full inside ten weeks.

−48% Blended CPM
+128% Qualified calls / mo
10 wks Pipeline-full milestone
6 mo CPM compression curve
Staffing · recruiting

From inbound chaos to operating system.

An eight-figure staffing operator was getting volume but losing attribution between ad source and placement. We rebuilt the funnel so every recruiter-call carried full context, campaign, creative, qualification answers, lead score, surfaced on the lead-card before pickup.

+71% Closer pickup rate
−34% Cost per placement
100% Context coverage on call
5 wks Time to instrumented

More detailed engagement write-ups are walked through on the strategy call, under NDA and with permission.

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